Whether you’re a casual user, a parent, a blogger, or in charge of a corporate account, Instagram can be confusing and intimidating while simultaneously seeming stupidly simple.
I have degrees in Psychology and Computer Science, and social media allows me to combine both of those things: data mining and social psychology. Along the way I also hope to help clarify questions other people might have about the site’s relevance and create some resources so you don’t have to spend 40 minutes explaining to your coworker/mom/neighbor why you care about pictures of cats so much.
Have a question about Instagram (or have someone with a question)? You might find an answer here:
- The Social Media Phenomenon – An overview of social media sites and why you should care
- User Breakdown – Demographics
- Categorizing User Profiles – What types of profiles there are and how to identify them
- Likes vs. Follows – How actions on Instagram can be interpreted
- We’re All Bots Here – An explanation of the different types of automation, why people use it, and how it can work for (or against) you
Building Your Brand
- Finding a Focus – Choose themes, figure out how to diversify, and build from ground zero
- Milestone: Getting the repost – How getting a big brand to feature you can affect your audience
- Milestone: Breaking 1,000 Followers – How it feels and what I’ve learned
- Milestone: Getting an event invite – You don’t need 20k followers to get noticed by local businesses
- Too Popular for Bots – What happens when you are no longer the target for spam follows and comments
- How to Track Your Stats – How to get a better grasp on who your followers are and get hard numbers on what content gets “seen” instead of following your gut feelings
I post these articles about once a week. If what you’re looking for isn’t there and you don’t want to wait, you can always contact me and I’ll get back to you as soon as possible