Recent Insights

Photography: The Albright Proposal

Photography: The Albright Proposal

I was asked by one of my old friends from college to capture the moment he proposed to his long-time girlfriend, Katie. I’ve known both of them since freshman year at SMU and was both honored and excited to be able to see this moment. 

Milestone: Getting an Event Invite

Milestone: Getting an Event Invite

This morning I woke up to a message from an account I follow on Instagram: Hi Johna! I just read your bio, one of our baristas was born and raised in Alaska also! What a small world. We just had a blogger mixer and are 

Instagram: Quantifying Impact

Instagram: Quantifying Impact

Note: There’s no way that this post will be all inclusive or up to date because of the huge scope of the internet and new websites being made every day. Feel free to reach out to me with your favorite websites/strategies if you have them.

Posting photos and being able to see likes and comments is great, and after doing it for a while you’ll be able to have a mental gist of what works and what doesn’t. Having a gist is great, but it doesn’t allow you to quantify the subtle differences (ex: I might know that pictures relating to programming do well, but maybe pictures of computers in coffee shops do better than computers on desks).

I didn’t find this out until this month, but Instagram has a lot of analytics it doesn’t make public in it’s API (this is where other websites are drawing their analytics from). For instance, the Instagram API doesn’t actually share gender of user or how many views a photo gets – if a website offers that then they’re probably trying to sort gender by something like the bio or picture recognition. Continue reading Instagram: Quantifying Impact

Milestone: Getting to 1K

Milestone: Getting to 1K

On Monday, March 3rd, 2017 I woke up to 1015 followers. This honestly feels a little bit like the last milestone: it’s a good sign but also a little underwhelming. The earth didn’t stop revolving and cheerleaders didn’t come out of my closet – though 

Instagram: Choosing Your Topic

Instagram: Choosing Your Topic

Okay, so you have an account, a smart-phone, and a bunch of pictures of lattes. Now what? Unfortunately, if you’re trying to build a brand posting random pictures from your photo-roll isn’t going to cut it (even if they’re good photos). Generally speaking, people want 

Instagram: Getting the repost

Instagram: Getting the repost

I’ve been putting more effort into Instagram for the past 2 months or so – actually I can tell you the exact post, it was this one:

https://www.instagram.com/p/BL64buBg8xw/

My ultimate goal is to grow a following and aesthetic strong enough that brands want to collaborate with me for marketing purposes.  I see it as a uniquely challenging job interview for a position that there’s no clear path to reach. Sure, there are articles everywhere about how to “make your Instagram better” but it’s not so easy to find step by step guidelines of how to do it (see more thoughts on this here). As a data nerd I was and still am very ready to take on the challenge of trying to quantify becoming successful on social media through a method driven by data.

Here I am, two months later, currently with 437 followers, and today I got what I thought would be the Holy Grail of social media marketing for someone looking to grow a following: a repost. At 5am this morning I posted this photo:

https://www.instagram.com/p/BPZ6AQmA1GQ/?taken-by=jonesdoeslife

 

And 8 hours later it was picked up by my absolute favorite online retailer, Look Human: Continue reading Instagram: Getting the repost

Instagram: We’re All Robots Now

Instagram: We’re All Robots Now

Technology and automation has brought us a lot of wonderful things: cheaper cars, digital spreadsheets, and the junk filter on your email. They’ve also brought us something that no one anywhere really enjoys: bots. The two most common bots found on the internet are sex bots 

Instagram: Likes vs. Follows

Instagram: Likes vs. Follows

What will a total stranger think when you ‘like’ their photo? Why are people following you that you don’t know? What does it all mean? Let’s figure it out.

Photography: Matt Holmes (Vol 1)

Photography: Matt Holmes (Vol 1)

There are a few perks to dating an aspiring film actor and occasional model, one of which is that they’re not at all shy around a camera (as long as their hair and skin looks on point). Every once in a while I’ll drag Matt – or he’ll drag me – out to take some portraits.

I’ll never complain about the practice.

Location: North Dallas, Dallas, TX

Model: Matt Holmes (@HolmesMattHolmes)

This is a small set, but you can see the rest here

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Instagram: Categorizing User Profiles

Instagram: Categorizing User Profiles

Social media sites can generally be divided into two user categories: the isolated/profile based model and the everyone-is-equal/content model. There are advantages and disadvantages to both types that make them better for certain users. In the isolated/profile model – think Facebook – users categorize themselves and their profile. If you’re a