Milestone: Getting an Event Invite

Milestone: Getting an Event Invite

This morning I woke up to a message from an account I follow on Instagram: Hi Johna! I just read your bio, one of our baristas was born and raised in Alaska also! What a small world. We just had a blogger mixer and are…

Instagram: Quantifying Impact

Instagram: Quantifying Impact

Note: There’s no way that this post will be all inclusive or up to date because of the huge scope of the internet and new websites being made every day. Feel free to reach out to me with your favorite websites/strategies if you have them.…

Milestone: Getting to 1K

Milestone: Getting to 1K

On Monday, March 3rd, 2017 I woke up to 1015 followers. This honestly feels a little bit like the last milestone: it’s a good sign but also a little underwhelming. The earth didn’t stop revolving and cheerleaders didn’t come out of my closet – though…

Instagram: Choosing Your Topic

Instagram: Choosing Your Topic

Okay, so you have an account, a smart-phone, and a bunch of pictures of lattes. Now what? Unfortunately, if you’re trying to build a brand posting random pictures from your photo-roll isn’t going to cut it (even if they’re good photos). Generally speaking, people want…

Instagram: Getting the repost

Instagram: Getting the repost

I’ve been putting more effort into Instagram for the past 2 months or so –¬†actually I can tell you the exact post, it was this one: View this post on Instagram Sweater weather, fairs, and festivities. It finally feels like Fall ūüćĀ ūüďł: @holmesmattholmes .…

Instagram: We’re All Robots Now

Instagram: We’re All Robots Now

Technology and automation has brought us a lot of wonderful things: cheaper cars, digital spreadsheets, and the¬†junk filter on your email. They’ve also brought us something that no one anywhere really enjoys: bots. The two most common bots found on the internet are sex bots…

Instagram: Likes vs. Follows

Instagram: Likes vs. Follows

What will a total stranger think when you ‘like’ their photo? Why are people following you that you don’t know? What does it all mean? Let’s figure it out.

Instagram: Categorizing User Profiles

Instagram: Categorizing User Profiles

Social media sites can generally be divided into two user categories: the isolated/profile based¬†model and the everyone-is-equal/content¬†model. There¬†are advantages and disadvantages to both¬†types that make them better for certain users. In the isolated/profile¬†model – think Facebook – users categorize themselves¬†and their profile. If you’re a…

Instagram User Breakdown

Instagram User Breakdown

Demographics are a great way to break down a target audience, so I wanted to find out more about what the Instagram audience actually looks like. Who uses Instagram?

The Social Media Phenomenon

The Social Media Phenomenon

In seventh grade I got a Facebook so I could talk to all my friends from California who I’d met at summer camp. It was two years before Facebook got “big” across the US and only a subset of people I knew back home (in…