Recent Insights

Amazon Reviews: Talking to Bots

Amazon Reviews: Talking to Bots

There are few things that are more frustrating in life than having a problem and not feeling like you’re being heard. It’s even worse when a company sends a robot or auto-generated message your way. While Amazon says it’s trying to fix this, it’s hard to […]

Instagram: “Let’s Collaborate” : The Instagram Influence Marketplace

Instagram: “Let’s Collaborate” : The Instagram Influence Marketplace

In profiles across Instagram of blossoming Instagrammers you’ll see in their bio lines: “DM for collabs” “Serious business inquiries only” “Email xxx@example.com for collaborations” But what does collaborating actually mean?

Instagram: Getting the Repost (vol. 2)

Instagram: Getting the Repost (vol. 2)

I posted a while back about how I was reposted by a large clothing company and, to my disappointment, it resulted in much less attention than I expected. This experience has been repeated on multiple occasions, but it’s also been challenged.

Earlier this year I responded to a girl’s story on Instagram (it was about guys being jerks to her about being a programmer) with the words “Thank you” which prompted her to look at my profile and message me. She’s a fellow software developer and has a rather large following on Instagram. For whatever reason she liked my profile, screenshotted it, and shared it with her followers

I was a little in awe that she responded to my innocuous message in the first place, so to see her post about my profile completely floored me. That’s also when I began getting bombarded with followers who were obviously checking out my profile from her link. For the next 24 hours every time I opened up Instagram I had a ridiculous number of notifications.

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You can see exactly what day this happened

After the Instagram story timed out (after 24 hours) my daily follower average returned back to normal and I went on my way with about 500 more engaged followers.

What made this different than the first big repost?

I have a theory that there are two kinds of accounts:

  • There are accounts you follow because you like the photos (the aesthetic, the photography, the brand, etc.)
  • And there are accounts you follow because you like the stories (smaller businesses and people)

People feel connected to the accounts that make it feel “personal” – whether it’s because you have the same job or like the same things. When a “personal” account does a repost or gives a shoutout, it’s more like a personal introduction to a friend: “Hi, this person is cool, you should check them out”

If a brand/aesthetics-based account gives a shoutout their followers may or may not respond to it based on if they like that specific photo, product, or idea. The followers may not feel like they “need” to follow someone else if it’s the same aesthetic as the brand because they’re already following the brand.

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Amazon Reviews: How Amazon Encourages its Own Black Market

Amazon Reviews: How Amazon Encourages its Own Black Market

After I reached a reviewer ranking of less than 80,000 I started getting emails from Amazon sellers asking me to review their products. From an algorithmic standpoint this makes complete sense: products with more (and better) reviews are more likely to be seen by other customers […]

Amazon Reviews: Strategy

Amazon Reviews: Strategy

If you have an internet connection, there’s a pretty good chance that at some point in time you’ve ordered something from Amazon. Amazon is great for retail consumers, it’s great for sellers, it’s great for software developers (Amazon Web Services), it’s great for affiliate marketers, […]

Selenium

My first impression: My project manager kept saying we should do Selenium tests to increase our unit test coverage on the front end. Our previous experience was with Karma and Jasmine (which was also kind of painful) so we tried to put it off as much as possible in the interest of doing “actual work”

Second take: Oh my gosh this is witchcraft. When you use Selenium you can basically program a ghost of yourself that is better and faster that can interact with your application and notices when things break (as long as you tell it what to notice).

The website for their homepage isn’t impressive (it’s not shiny or flat UI) but the framework is incredible. On our project we’re using it with javascript (it’s an AngularJS/Scala app) and while the initial learning curve is a bit weird, much of what you’re testing (clicking and entering inputs) is repetitive.

Official Documentation

Download Selenium

Selenium Web Driver Documentation

Getting Started and Useful Information

This guy has a pretty thorough explanation on how to set up Selenium and the web driver component

50 FAQs about Selenium and Automated Testing

This is a living document – I’ll add or remove resources if they’re found to be helpful (or if someone recommends a good document)

Milestone: Getting an Event Invite

Milestone: Getting an Event Invite

This morning I woke up to a message from an account I follow on Instagram: Hi Johna! I just read your bio, one of our baristas was born and raised in Alaska also! What a small world. We just had a blogger mixer and are […]

Instagram: Quantifying Impact

Instagram: Quantifying Impact

Note: There’s no way that this post will be all inclusive or up to date because of the huge scope of the internet and new websites being made every day. Feel free to reach out to me with your favorite websites/strategies if you have them.

Posting photos and being able to see likes and comments is great, and after doing it for a while you’ll be able to have a mental gist of what works and what doesn’t. Having a gist is great, but it doesn’t allow you to quantify the subtle differences (ex: I might know that pictures relating to programming do well, but maybe pictures of computers in coffee shops do better than computers on desks).

I didn’t find this out until this month, but Instagram has a lot of analytics it doesn’t make public in it’s API (this is where other websites are drawing their analytics from). For instance, the Instagram API doesn’t actually share gender of user or how many views a photo gets – if a website offers that then they’re probably trying to sort gender by something like the bio or picture recognition. (more…)

Milestone: Getting to 1K

Milestone: Getting to 1K

On Monday, March 3rd, 2017 I woke up to 1015 followers. This honestly feels a little bit like the last milestone: it’s a good sign but also a little underwhelming. The earth didn’t stop revolving and cheerleaders didn’t come out of my closet – though […]