Recent Insights

Milestone: Getting an Event Invite

Milestone: Getting an Event Invite

This morning I woke up to a message from an account I follow on Instagram: Hi Johna! I just read your bio, one of our baristas was born and raised in Alaska also! What a small world. We just had a blogger mixer and are 

Instagram: Quantifying Impact

Instagram: Quantifying Impact

Note: There’s no way that this post will be all inclusive or up to date because of the huge scope of the internet and new websites being made every day. Feel free to reach out to me with your favorite websites/strategies if you have them. 

Milestone: Getting to 1K

Milestone: Getting to 1K

On Monday, March 3rd, 2017 I woke up to 1015 followers.

This honestly feels a little bit like the last milestone: it’s a good sign but also a little underwhelming. The earth didn’t stop revolving and cheerleaders didn’t come out of my closet – though my mum and boyfriend did send me congratulatory messages.

Here’s what I think breaking the one thousand follower mark really means (and what I’ve learned): Continue reading Milestone: Getting to 1K

Instagram: Choosing Your Topic

Instagram: Choosing Your Topic

Okay, so you have an account, a smart-phone, and a bunch of pictures of lattes. Now what? Unfortunately, if you’re trying to build a brand posting random pictures from your photo-roll isn’t going to cut it (even if they’re good photos). Generally speaking, people want 

Instagram: Getting the repost

Instagram: Getting the repost

I’ve been putting more effort into Instagram for the past 2 months or so – actually I can tell you the exact post, it was this one: https://www.instagram.com/p/BL64buBg8xw/ My ultimate goal is to grow a following and aesthetic strong enough that brands want to collaborate with me for 

Instagram: We’re All Robots Now

Instagram: We’re All Robots Now

Technology and automation has brought us a lot of wonderful things: cheaper cars, digital spreadsheets, and the junk filter on your email. They’ve also brought us something that no one anywhere really enjoys: bots. The two most common bots found on the internet are sex bots and advertisement bots. Generally they’ll make remarks that are in the vein of their genre  (either trying to act sexy or trying to sell you something in a not so subtle way).

The rise of Instagram (and Twitter) and publicly available profiles has led to a new type of bot and bot service which could be best described as a branding tool. It allows a user to be everywhere at once without having to actually pick up their phones.

The How

The good news is that robots aren’t sentient. Instagram provides software developers with a document called an API. It’s a list of endpoints that a user can call to that will get/send certain information without using the Instagram.com interface. With a single line of code I can like your photo, follow a user, or get a list of photos with certain hashtags on them (among a dozen other activities). Continue reading Instagram: We’re All Robots Now

Instagram: Likes vs. Follows

Instagram: Likes vs. Follows

What will a total stranger think when you ‘like’ their photo? Why are people following you that you don’t know? What does it all mean? Let’s figure it out.

Photography: Matt Holmes (Vol 1)

Photography: Matt Holmes (Vol 1)

There are a few perks to dating an aspiring film actor and occasional model, one of which is that they’re not at all shy around a camera (as long as their hair and skin looks on point). Every once in a while I’ll drag Matt 

Instagram: Categorizing User Profiles

Instagram: Categorizing User Profiles

Social media sites can generally be divided into two user categories: the isolated/profile based model and the everyone-is-equal/content model. There are advantages and disadvantages to both types that make them better for certain users.

In the isolated/profile model – think Facebook – users categorize themselves and their profile. If you’re a musician you make a musician page, companies have pages, products have pages, celebrities have public profiles, and of course there is the average person (which is often a private profile). Relationships between average users tend to be reciprocal – both people agree that they are in a ‘friend’ relationship and average users can find public profiles via names and profile typing. Continue reading Instagram: Categorizing User Profiles

Instagram User Breakdown

Instagram User Breakdown

Demographics are a great way to break down a target audience, so I wanted to find out more about what the Instagram audience actually looks like. Who uses Instagram?