Amazon Reviews: Encouraging Contact from the Other Side

Amazon Reviews: Encouraging Contact from the Other Side
Amazon Ranking: #54,434
The beautiful part of my Amazon Review project is that as a reviewer, I have no way of contacting companies and saying “Hey, notice me” (unless I literally buy a product and say that in the review). This means that getting noticed by sellers is a huge black box in terms of feedback on how you’re doing and it can seem pretty arbitrary. Despite it seemingly relatively random, over the past four months I have noticed a few trends:

Social Media helps much less than expected

I assumed that with the plethora of reviewers out there giving reviews, my best bet would be to use Instagram to market myself and get my name out there while I was working myself up in the Amazon rankings. While I have had three companies contact me about being a reviewer, only one opportunity has come to anything.
Why this happens:
Good Amazon reviewers are found on Amazon. No matter what a person’s social media presence is, a good amazon review doesn’t just involve a pretty picture and these companies are specifically looking for people on Amazon who will write reviews. Additionally, a lot of companies don’t have Instagram accounts in the first place.

Sellers will save your email and contact you months later

I changed my email to match the Zora Flora brand a few months back but still receive emails at the email associated with my Amazon email. The only way companies could have this email is if they noticed me back when it was associated with my public profile (in February).
Why this happens:
A company might be keeping an eye on a reviewer, or they might just have nothing that’s applicable to that reviewer’s expertise. When they find themselves in need of reviewers they’ll circle back and see who they have saved in their email list. Companies will hire other people to do the dirty work of finding reviewers – I know this both because I’ve been invited to “reviewer groups” and because a couple of the people who’ve emailed me have the same website domain name in their email address – and it’s their job to find and save the contact information of the people best equipped to do the job.

Your past reviews affect your future opportunities

I’m a female and when I started reviewing I did reviews mostly on women’s clothes; because of this I currently get review opportunities mostly for women’s clothes. In the next few months I want to start experimenting with reviewing men’s clothes (with the help of my boyfriend) and seeing if opportunities start showing up there as well.
Why this happens:
If a seller contacts you because you’re great at reviewing a particular type of product, then of course they’re going to ask you to review a similar product. The sellers have limited information to work off of when they’re contacting people. The only way a person will know if you like home products is if you review home products, etc. etc.
In another unsurprising twist, if you give a seller a bad review, they probably won’t ask you to review for them again. In this way, giving honestly negative reviews can hurt your chances of having a review in the future from the same seller. That being said, I would never advocate for giving a dishonest review just to get “stuff”. Why would you want to own stuff that you yourself think is low quality?


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