I posted a while back about how I was reposted by a large clothing company and, to my disappointment, it resulted in much less attention than I expected. This experience has been repeated on multiple occasions, but it’s also been challenged.
Earlier this year I responded to a girl’s story on Instagram (it was about guys being jerks to her about being a programmer) with the words “Thank you” which prompted her to look at my profile and message me. She’s a fellow software developer and has a rather large following on Instagram. For whatever reason she liked my profile, screenshotted it, and shared it with her followers
I was a little in awe that she responded to my innocuous message in the first place, so to see her post about my profile completely floored me. That’s also when I began getting bombarded with followers who were obviously checking out my profile from her link. For the next 24 hours every time I opened up Instagram I had a ridiculous number of notifications.
After the Instagram story timed out (after 24 hours) my daily follower average returned back to normal and I went on my way with about 500 more engaged followers.
What made this different than the first big repost?
I have a theory that there are two kinds of accounts:
- There are accounts you follow because you like the photos (the aesthetic, the photography, the brand, etc.)
- And there are accounts you follow because you like the stories (smaller businesses and people)
People feel connected to the accounts that make it feel “personal” – whether it’s because you have the same job or like the same things. When a “personal” account does a repost or gives a shoutout, it’s more like a personal introduction to a friend: “Hi, this person is cool, you should check them out”
If a brand/aesthetics-based account gives a shoutout their followers may or may not respond to it based on if they like that specific photo, product, or idea. The followers may not feel like they “need” to follow someone else if it’s the same aesthetic as the brand because they’re already following the brand.